Innovation for beauty
Welcome to the Upgrade world, the new dimension of the hairstylist complete with technologically advanced professional tools, designed thanks to constant improvement work, as well as extreme attention to functionality and design.
Performing and ergonomic, they enhance the beauty of the hair, protecting its health. Many established testimonials have chosen us and continue to trust us every day: Upgrade observes how they work, listens to their needs, analyzes the effects they want to achieve.
This is how products that work well to improve the styling experience from the salon to the platforms to the most famous backstage are born. With Upgrade you can express your creativity and achieve fabulous and impactful hairlook, with perfect and lasting results.
Because Upgrade supports beauty, captures your ideas on the fly, turns them into reality.
Upgrade: always one step (a) head.